From Jalopnik · Josh West · · 1m 40s
7 Reasons The Death Of The Sedan Has Been Greatly Exaggerated
Sedans are rebounding as SUVs price out buyers with high costs and gas prices.
In brief
Sedans are rebounding as SUVs price out buyers with high costs and gas prices. Sedan sales are rising across brands and price points as SUVs become too expensive for buyers. Originally reported by Jalopnik.
Sedan sales are actually growing again
Toyota Camry sold 260,684 units through September 2026, up 11.2% from 2025.
Honda Accord sales up 32.7%
Honda Accord sales increased 32.7% through September 2026, showing strong sedan demand.
SUVs pricing buyers out
New compact SUVs start at over $60,000, making them unaffordable amid economic challenges.
Fuel prices impact sedan choice
A 2026 Cox Automotive study found high gas prices influence sedan purchases over SUVs.
Sedan drivers not eager to switch
46% of sedan owners plan to buy another sedan, resisting SUV trends.
Sedan sales across brands
Hyundai Elantra up 10%, Kia K5 up 15%, and Mazda3 up 30% through September 2026.
Premium sedans also rising
BMW 3 Series up 37.3%, Lexus IS up 51.7% through September 2026.
Ford reconsidering sedan strategy
Ford CEO Jim Farley said sedans aren't unprofitable but hard to compete with profit margins.
Sedans don't need to beat SUVs
Sedans remain viable without reclaiming market share, with high-quality models available.
Sedan resurgence is sustainable
Fewer, better sedans may raise standards without needing a full market return.
Sedans still have future
Automakers are exploring sedan options after years of SUV focus.
Sedan market resilience
Sedans continue to sell despite SUV dominance, showing market resilience.
The key point
Sedan sales are rising across brands and price points as SUVs become too expensive for buyers.
