From Jalopnik · Ryan Erik King · · 1m 10s
Automakers That Should Join NASCAR Cup Series
Foreign automakers could boost NASCAR Cup Series with brand recognition and racing history.
In brief
Foreign automakers could boost NASCAR Cup Series with brand recognition and racing history. Readers suggest Rover, Jaguar, Alfa Romeo, and other foreign brands would fit NASCAR's racing culture and marketing needs. Originally reported by Jalopnik.
NASCAR Cup Series
NASCAR remains synonymous with coast-to-coast racing and blue-collar Americana despite rising ticket prices and fragmented broadcast deals.
Reader Responses
Readers suggested foreign automakers like Rover, Jaguar, Alfa Romeo, and Mercedes-Benz would fit NASCAR's racing culture and marketing needs.
Rover
Rover is a zombie brand that could leverage JLR's Jaguar as electric luxury and Rover as V8-powered alternative with American V8 history.
Jaguar
Jaguar's new car offers significant advertising space for NASCAR marketing.
Alfa Romeo
Alfa Romeo's Giulia sedan is already used in motorsport and would aesthetically fit on NASCAR tracks.
Mercedes-Benz
Mercedes-Benz, built in Alabama, could mesh with Next Gen cars and use silver and black livery for NASCAR racing.
Other Suggestions
Readers proposed Porsche, BMW, Honda, Nissan, BYD, and Tata as potential brands to join NASCAR Cup Series.
The main idea
Readers suggest Rover, Jaguar, Alfa Romeo, and other foreign brands would fit NASCAR's racing culture and marketing needs.
