From Jalopnik · Andy Kalmowitz · · 2m
Ferrari Unstoppable
Ferrari's profits surge as luxury car sales hit record highs.
In brief
Ferrari's profits surge as luxury car sales hit record highs. Ferrari raised its 2026 earnings forecast to €3 billion EBITDA after strong sales of high-margin vehicles and the F80 supercar. Originally reported by Jalopnik.
Ferrari's Profit Surge
Ferrari raised its 2026 earnings forecast to €3 billion EBITDA after strong sales of high-margin vehicles and the F80 supercar.
“Ferrari guided for its adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) to rise to at least €3 billion ($3.36 billion) in 2026, versus a previous forecast for a result of at least €2.97 billion.”
Ferrari's Strong Sales
Ferrari's order books now reach into 2028 with the Luce EV sold out for all of 2027.
“The Luce EV is already sold out for all of 2027.”
Ferrari's Product Mix
Sales of the €3.6 million F80 supercar improved Ferrari's product mix despite a drop in overall car shipments.
“Sales of the €3.6 million limited-edition F80 supercar improved Ferrari's product mix in the third quarter and its result in the period.”
Ferrari's Financial Performance
Ferrari's adjusted EBITDA rose 12% to €753 million in the third quarter, topping analyst consensus.
“In the third quarter, Ferrari's adjusted EBITDA rose 12% to €753 million, topping a €739 million analyst consensus in a Reuters poll.”
Ferrari's Model Launches
Ferrari CEO Benedetto Vigna confirmed two more model launches this year with client satisfaction expected to rise.
“Ferrari CEO Benedetto Vigna added that Ferrari still has two more model launches coming this year, and he's 'sure' clients will be 'super happy' about them.”
Audi's Georgia Plant
Audi plans a $4 billion assembly plant in Macon, Georgia with potential for a second phase adding $3 billion and 3,000 workers.
“Audi is gearing up to build a massive $4 billion assembly plant in Macon, Georgia, and even though it won't open until the early 2030s, the German automaker is already considering a second phase that'll add $3 billion in costs and an extra 3,000 workers when it's completed in 3033.”
Audi's Tax Incentives
Georgia provides $458 million in tax incentives and over $120 million in grants for Audi's plant construction.
“Georgia is giving Audi the 1,500-acre site, providing $458 million in tax incentives and over $120 million in grants for infrastructure, rail improvements, environmental sites, remediation and construction.”
Audi's Tariff Relief
Audi pushed the US to reduce EU import tariffs from 15% to 7.5% to save on costs.
“Two sources briefed on the matter said Audi has pushed the US to reduce the 15% tariffs it pays on imports from the EU to 7.5%, but that the US Commerce Department was expected to agree to around 10%.”
BEV Market Share
Battery electric vehicles hit 34% of new car registrations in 12 European markets in October, a record share.
“Battery-electric vehicles took 34% of new car registrations in 12 European markets in October, which, if you're keeping track at home, is a record share.”
BEV Penetration in Germany
BEVs accounted for 37% of new car registrations in Germany, a record share.
“In Germany, the country where the largest automaker is Europe's are located, BEVs hit a record 37%.”
BEV Market Challenges
Automakers face supply bottlenecks and margin pressures as BEV demand outpaces battery supply.
“While that may sound like good news, it's causing a bit of a headache for automakers as it strains supply and squeezes margins, as the surge came faster than some OEMs' battery supply and cost structures could comfortably handle.”
Mitsubishi's Profit Drop
Mitsubishi cut its full-year profit forecast, expecting a 7.3% decline in operating profit due to Middle East conflict.
“Mitsubishi cut its full-year profit forecast, saying the war in the Middle East is hurting sales and driving up costs.”
Mitsubishi's Sales Forecast
Mitsubishi expects global sales to drop 4.1% to 764,000 vehicles due to declining demand in key regions.
“Mitsubishi lowered its global sales forecast to 764,000 vehicles for its current fiscal year due to declining volume in Southeast Asia, Australia, North America and Europe.”
Mitsubishi's Pajero Strategy
Mitsubishi aims to sell 10,000 Pajero SUVs by March 2027 to offset declining sales.
“Mitsubishi expects to sell 10,000 of them by the end of the current fiscal year, which ends on March 31, 2027.”
Fuel Prices Drop
National average gas prices dropped 3 cents to $4.07 overnight, with diesel falling to $6.23.
“This all means the average price of a gallon of gas dropped another 3 cents overnight to $4.07, according to AAA. Diesel saw a similar 3-cent drop to $6.23.”
The takeaway
Ferrari raised its 2026 earnings forecast to €3 billion EBITDA after strong sales of high-margin vehicles and the F80 supercar.
