From Jalopnik · Aakash Badree · · 1m
Ford CEO Endures Consumer Reports Criticism
Ex-Ford CEO Alan Mulally faced Consumer Reports' critical review of his new SUV but chose to address it directly with engineers.
In brief
Ex-Ford CEO Alan Mulally faced Consumer Reports' critical review of his new SUV but chose to address it directly with engineers. Ex-Ford CEO Alan Mulally responded to Consumer Reports' negative review of the 2007 Ford Edge by taking engineers to the test facility to fix issues. Originally reported by Jalopnik.
Ford's 2007 Edge Launch
Ford launched its 2007 Edge SUV in September 2006 amid $12.7 billion losses and declining market share.
Consumer Reports Critique
Consumer Reports rated the Edge's interior as a key deficiency and liftgate release button as unfavorable.
Mulally's Response
Mulally took Ford engineers to Consumer Reports' Connecticut facility to address test results directly.
Engineers' Reaction
Engineers initially defended their designs but Mulally pushed for understanding test results without argument.
2015 Edge Improvement
The 2015 Edge earned Consumer Reports' most improved status and topped midsized SUV ratings.
In short
Ex-Ford CEO Alan Mulally responded to Consumer Reports' negative review of the 2007 Ford Edge by taking engineers to the test facility to fix issues.
