From Jalopnik · Andy Kalmowitz · · 40s
Honda and Mitsubishi Team Up for New Truck
Honda will launch a rebadged Mitsubishi Triton truck in 2028 to compete in Southeast Asia.
In brief
Honda will launch a rebadged Mitsubishi Triton truck in 2028 to compete in Southeast Asia. Honda plans to sell a rebadged Mitsubishi Triton pickup in 2028 for Southeast Asian markets to counter Chinese competition. Originally reported by Jalopnik.
Quick answers
- Why This Truck?
- The truck aims to counter Chinese competition and address low sales in China.
- What is the key takeaway from Honda and Mitsubishi Team Up for New Truck?
- Honda plans to sell a rebadged Mitsubishi Triton pickup in 2028 for Southeast Asian markets to counter Chinese competition.
Honda's New Truck Plan
Honda will sell a rebadged Mitsubishi Triton pickup in 2028 for Southeast Asian markets.
Why This Truck?
The truck aims to counter Chinese competition and address low sales in China.
Mitsubishi's Role
Mitsubishi provides the Triton platform for Honda's new truck, with production at Laem Chabang plant in Thailand.
Market Strategy
Southeast Asia's demand for utilitarian vehicles aligns with Honda's rebadged truck approach.
The takeaway
Honda plans to sell a rebadged Mitsubishi Triton pickup in 2028 for Southeast Asian markets to counter Chinese competition.
