From Los Angeles Times · Chris Welch · · 1m 20s
Amazon Adds New Kindle Lineup for Younger Readers
Amazon launches affordable Kindle variants targeting younger users with new colors and features.
In brief
Amazon launches affordable Kindle variants targeting younger users with new colors and features. Amazon introduced new Kindle models with lower prices and youth-focused features to boost sales among younger consumers. Originally reported by Los Angeles Times.
Amazon reveals new Kindle lineup
Amazon.com Inc. revealed its latest Kindle e-reader lineup with fresh colors and design changes as usage surges among younger consumers.
New Kindle models start at $150
The new 6-inch Kindle starts at $150 with an aluminum-encased variant priced at $190.
7-inch Paperwhite costs $200
The 7-inch Kindle Paperwhite costs $200 with a Signature edition at $250 featuring double storage and wireless charging.
Kindle Colorsoft costs $290
The Kindle Colorsoft, a 7-inch model, costs $290 with a Signature version at $320.
60% of new buyers are first-time Kindle users
Roughly 60% of new hardware purchases are made by customers who have never owned a standalone Kindle before.
Youth-driven Kindle growth
Device sales hit their highest point in over a decade last year with three consecutive years of double-digit growth in Kindle sales.
New Kindle features for younger users
Amazon will offer kid-focused editions with colorful covers and a 12-month Kids+ subscription for family-friendly content.
Kindle Click remote for page-turning
Amazon introduces a $35 Kindle Click remote that lets users turn pages when their Kindle is out of reach.
The bottom line
Amazon introduced new Kindle models with lower prices and youth-focused features to boost sales among younger consumers.
