From MIT Technology Review · · 50s
From Chicago streets to pickleball startup
Stanley Anderson built a career at HP and Intel. Now he's CEO of Costa Pickleball, betting on quieter paddles and identity-driven design.
In brief
Stanley Anderson built a career at HP and Intel. Now he's CEO of Costa Pickleball, betting on quieter paddles and identity-driven design. Stanley Anderson, MIT graduate and former HP and Intel executive, is leading Costa Pickleball with technology-driven paddles and decorative designs. Originally reported by MIT…
From survival to Silicon Valley
Stanley Anderson grew up in Chicago facing gang violence and death. He survived, built a career at HP, Intel and Palo Alto Research Center, and now leads Costa Pickleball.
“I spent my early years trying not to get recruited into gangs, getting shot at, watching my friends get murdered, and thinking that if I don't leave, I will die.”
Pickleball paddles with identity
Costa Pickleball, based in Las Vegas, sells high-performance paddles in decorative designs. CEO Anderson wants customers to bring their identity to the court while developing quieter paddles for competitive advantage.
“bring their identity to the court”
Effort conquers any challenge
Anderson credits MIT with teaching him that effort can overcome any obstacle. He is applying that lesson to succeed in today's competitive pickleball market.
“There's nothing you can't accomplish if you are willing to put effort into it.”
The essence
Stanley Anderson, MIT graduate and former HP and Intel executive, is leading Costa Pickleball with technology-driven paddles and decorative designs.
