From MadeForMums · · 3m
Best Prime Day Toy Deals 2026
Prime Day toy deals for babies to teens: LEGO, VTech, Barbie and more.
In brief
Prime Day toy deals for babies to teens: LEGO, VTech, Barbie and more. Amazon Prime Day offers up to 50% off toys including LEGO, VTech, Barbie and BRIO sets with significant savings for families. Originally reported by MadeForMums.
Best Prime Day toy deals
MadeForMums found the best Prime Day toy deals for babies, toddlers and older kids including LEGO, VTech, Hot Wheels and BRIO sets.
Prime Day pricing note
Amazon prices change quickly during the sale; check current prices before buying as discounts may not last.
Best baby play gym deal
Fisher-Price 3-in-1 Rainforest Sensory Gym: RRP £74.99, now £49.98 (save £25.01 or 33%).
Best vehicle play deal
VTech Toot-Toot Drivers Fix & Fuel Garage: RRP £49.99, now £25.99 (save £24 or 48%).
Best toddler role-play deal
Ravensburger Play+ Pretend Play Set: Cool Drinks: RRP £34.99, now £18.99 (save £16 or 46%).
Best big role-play deal
Smoby My Beauty Centre 3-in-1: RRP £129.99, now £65.99 (save £64 or 49%).
Best pretend-food deal
LeapFrog Build-a-Slice Pizza Cart: RRP £59.99, now £31.99 (save £28 or 47%).
Best first wooden railway deal
BRIO World Starter Train Set: RRP £44.99, now £26.49 (save £18.50 or 41%).
Best Barbie deal
Barbie Dreamhouse Dollhouse Playset: RRP £349.99, now £189.97 (save £160.02 or 46%).
Best interactive pet deal
Pets Alive Mama Turtle Surprise: RRP £19.99, now £12.99 (save £7 or 35%).
Best Thomas & Friends deal
Thomas & Friends Load & Launch Barrel Delivery Set: RRP £54.99, now £37.99 (save £17 or 31%).
Best large wooden railway deal
BRIO World Lift & Load Warehouse Set: was £84.95, now £59.99 (save £24.96 or 29%).
Best dinosaur deal
Jurassic World Rebirth Rumble 'N Rampage Distortus Rex: RRP £54.99, now £27.52 (save £27.47 or 50%).
Best Hot Wheels deal
Hot Wheels City Ultimate T-Rex Transporter: RRP £89.99, now £45.99 (save £44 or 49%).
Best Playmobil deal
Playmobil Pirates Small Pirate Vessel: RRP £49.99, now £28.79 (save £21.20 or 42%).
Best Jurassic World deal under £30
Jurassic World Bite N Blast Mosasaurus: RRP £44.99, now £29.44 (save £15.55 or 35%).
Best music toy deal
VTech Kidi DJ Mix: RRP £59.99, now £31.49 (save £28.50 or 48%).
Best LEGO City deal
LEGO City Passenger Aeroplane: RRP £89.99, now £55.99 (save £34 or 38%).
Best STEM deal
Clementoni Smart-Tech Greenhouse: RRP £29.99, now £18.04 (save £11.95 or 40%).
Best Harry Potter deal
LEGO Harry Potter Hogwarts Castle: The Main Tower: RRP £229.99, now £142.99 (save £87 or 38%).
In short
Amazon Prime Day offers up to 50% off toys including LEGO, VTech, Barbie and BRIO sets with significant savings for families.
