Hamleys unveils top 15 toys

Hamleys has revealed its Festive 15 for Christmas 2026, including £10 sensory squishies and interactive soft toys.

Squishy toys trend grows

Squishy toys are a big Christmas trend for 2026 with the Big Squij range priced at £10.

Interactive pets make list

Hamleys includes Movers and Shakers interactive soft toys and Ready, Pedal, Go Peppa Pig for children.

Character toys feature prominently

Barbie dolls, Marvel Doctor Doom and Hatsune Miku collectibles are among Hamleys' top 15 Christmas toys.

Squishy toys popular with all ages

Victoria Kay, Head of Buying and Merchandising at Hamleys, says squishy toys are popular with children and adults.

“The Squishy craze is only really just getting going, the demand is huge and we have new editions to unveil in the run up to Christmas. There is a wonderful simplicity to their power whether you are a young child or an adult, literally once you squeeze one, it’s really difficult to put it down”

More toys in Festive 15

Hamleys highlights Thunder Unicorn, Play-Doh Stamp and Spin Pizza Playset, and Articulate: Under Pressure among its top 15 toys.

Santa's Grotto returns

Hamleys' Santa's Grotto opens from 14 November to 24 December 2026 for children aged two to eight.

Santa's Grotto details

Visits run from 10:15am to 8pm with prices starting at £75 for three people on selected December weekdays and weekends.

What happens next

Families can book Hamleys Santa's Grotto visits now through the Hamleys website.