New research reveals parenting confidence gap

Just 3% of parents trust their own parenting instincts, while only 5% feel able to stay calm when their baby cries.

Information overload affects parenting confidence

79% say there is more parenting information available than ever before, while 76% believe there is more pressure on parents today to do everything right.

46% struggle to settle their baby

46% say they don't know how to settle their baby, and 49% expected comforting their baby to be easier than they found it.

Parents worry about leaving home

43% worry about their baby becoming unsettled in a café or restaurant, while 36% worry about crying during shopping.

Confidence gap in parenting

Damian Butler, managing director of MAM UK, said: 'These findings highlight a real confidence gap for today’s parents.'

“These findings highlight a real confidence gap for today’s parents.”

Parents feel pressure to be perfect

63% of parents say their baby only settles with them, while 29% do not feel comfortable leaving their baby with another caregiver.

Midwife advises on baby crying

Clare O’Brian, a midwife, said: 'Crying is one of the most challenging parts of those early weeks and months.'

“Crying is one of the most challenging parts of those early weeks and months.”

MAM Pulsi device launch

MAM Pulsi, a new baby-soothing device designed to recreate the distinctive pulsation of the umbilical cord, has been launched.