From MadeForMums · · 1m 10s
My Little Elf Box: £5 Christmas Gift Box
My 1st Years' £5 Christmas gift box transforms into a reusable play scene with only 10,000 available.
In brief
My 1st Years' £5 Christmas gift box transforms into a reusable play scene with only 10,000 available. My 1st Years launched a £5 limited-edition Christmas gift box that transforms into a reusable play scene, with only 10,000 boxes made. Originally reported by MadeForMums.
My Little Elf Box Launch
My 1st Years launched a limited-edition Christmas gift box that turns into a reusable festive play scene.
Price and Availability
Priced at £5, the box is available as an optional upgrade with only 10,000 units being made.
What's Inside
The box unfolds to reveal a Christmas room with stockings, toys, a tree, and a snowy North Pole landscape.
Three Mischievous Elves
Three playful elves and Santa pop up to inspire imaginative play within the box.
TikTok Naming Contest
Families can name the elves through a TikTok competition in November with a prize of a Christmas gift box.
Selfridges Pop-Up
A full-scale pop-up installation opens at Selfridges London on 9 November 2026.
Limited Production
Once all 10,000 boxes sell, the design won't be produced again for future years.
The headline
My 1st Years launched a £5 limited-edition Christmas gift box that transforms into a reusable play scene, with only 10,000 boxes made.
