From MadeForMums · · 1m 40s
Soft Play VAT Campaign Wants 0% Tax
Campaign pushes for permanent 0% VAT on children's indoor play to cut costs.
In brief
Campaign pushes for permanent 0% VAT on children's indoor play to cut costs. The Association of Indoor Play wants VAT on children's indoor play admissions permanently zero-rated to make soft play more affordable for families. Originally reported by MadeForMums.
Soft play prices rose after summer VAT cut
Soft play prices are back up after the summer VAT cut, now a campaign wants the tax scrapped for good.
VAT temporarily reduced to 5% in summer
VAT on eligible indoor play admissions was temporarily reduced from 20% to 5% between 25 June and 1 September 2026 as part of the Great British Summer Savings scheme.
Association of Indoor Play campaigns for 0% VAT
The Association of Indoor Play (AIP) wants children's indoor play admissions permanently zero-rated for VAT.
Petition nearing 60% of 10,000 signatures
Its Parliamentary petition is now nearing 60% of the 10,000 signatures needed to trigger a Government response.
0% VAT could lower prices to £10
AIP gives the example of an indoor play admission costing £12 including VAT at the standard 20% rate. If the VAT saving were passed on in full, it says that admission could fall to £10.
84% of venues reduced prices during summer
84% of venues responding to its survey reported reducing prices in some form, while 67% said they passed on all or part of the admission saving.
Campaign aims for 0% VAT from April 2027
AIP is asking for general admission for children and accompanying adults at qualifying indoor play facilities to be permanently zero-rated from 1 April 2027.
The headline
The Association of Indoor Play wants VAT on children's indoor play admissions permanently zero-rated to make soft play more affordable for families.
