True Toys launches first gift list

The online toy retailer unveiled The True List, featuring 14 independently selected toys for Christmas 2026. It's the retailer's first Christmas since relaunching this summer.

No rankings, no sponsored picks

The True List features no number one spot and no paid placements. Every toy was independently selected by True Toys' team based on genuine merit.

“We didn't want to just put another list out there. We wanted to give a true reason why we believe every toy on The True List deserves its place.”

Different reasons for each pick

Toys made the list for various reasons: delivering big Christmas morning reactions, offering great value, keeping kids entertained long-term, or being overlooked gems worth attention.

Mix of big names and hidden gems

The 14 toys include familiar brands like LEGO, Bluey, Peppa Pig, Disney Princess and Play-Doh, alongside creative toys, outdoor gifts and role-play options that might otherwise be overlooked.

Specific toys on The True List

Picks include FurReal Gabby the Grow & Roar Tiger, LeapFrog Scoop & Learn Ice Cream Pop Up Shop, Toniebox 2 Bluey starter set, PlayShifu Peppa Pig Interactive Plush and LEGO Creator sets.

Built for real family budgets

True Toys designed The True List with family budgets in mind, emphasizing value beyond just price. The retailer aims for the list to become a trusted annual resource.

“They're our honest choices, made with real families and real budgets in mind.”

Browse the full list online

Families can view The True List and explore True Toys' wider range of toys, games, creative play items, collectibles and gifts at truetoys.co.uk.