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UK Children Unwrap 129 Million Toys This Christmas

UK children will unwrap 129 million toys this Christmas, but Hungry Horse helps families pass on outgrown toys.

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UK Children Unwrap 129 Million Toys This Christmas

UK children will unwrap 129 million toys this Christmas, but Hungry Horse helps families pass on outgrown toys.

In brief

UK children will unwrap 129 million toys this Christmas, but Hungry Horse helps families pass on outgrown toys. UK children are expected to receive 129 million new toys this Christmas, with Hungry Horse's Play It Forward initiative encouraging parents to donate outgrown toys to help other children. Originally reported…

UK Children Unwrap 129 Million Toys

UK children are expected to unwrap 129 million new toys this Christmas, with the average child receiving nine presents.

Parents Estimate 39% of Toys Outgrown

Parents estimate almost two-fifths (39%) of their children’s toys are no longer regularly played with or have been outgrown.

Average Parent Spends £247 per Child

The average parent expects to spend £247 per child on Christmas presents this year.

Hungry Horse Launches Play It Forward

Hungry Horse is bringing back its Christmas donation initiative to encourage children to share toys and give them a new home.

Toybox Donation Stations Open

From 12th November, over 150 Hungry Horse pubs across the UK will become Toybox Donation Stations for toy donations.

Initiative Runs Until 19th December

The Play It Forward scheme runs until 19th December, aiming to help parents involve children in choosing toys to donate.

Andrew Gallagher on Play It Forward

Andrew Gallagher says Play It Forward brings excitement to giving gifts as well as receiving.

“Christmas is such an exciting time for families, and Play It Forward is about bringing some of that excitement to giving gifts as well as receiving.”

70,000 Toys Donated in Six Years

The initiative has donated over 70,000 toys since it began in its sixth year.

The big picture

UK children are expected to receive 129 million new toys this Christmas, with Hungry Horse's Play It Forward initiative encouraging parents to donate outgrown toys to help other children.

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