From Malay Mail · · 1m 20s
A French engineering group picks Malaysia as its ASEAN base
Segula's India arm wants Malaysia as its South-east Asia hub, starting with 50 hires and a partner hunt in Selangor.
In brief
Segula's India arm wants Malaysia as its South-east Asia hub, starting with 50 hires and a partner hunt in Selangor. Segula is betting on Malaysia's factories and engineers, and the first 50 jobs land within three quarters. Originally reported by Malay Mail.
Malaysia gets picked
Segula Technologies India plans to make Malaysia its regional hub for South-east Asia, a decision it firmed up after meeting Prime Minister Anwar Ibrahim in New Delhi.
Three quarters to launch
CEO and managing director for India and South-east Asia, Arun Rajendran, said operations should start within the next three quarters.
Why Malaysia won
Rajendran pointed to three things already in place: a strong manufacturing base, existing infrastructure, and a skilled talent pool.
Upskilling is the pitch
The talks with Anwar centred on training Malaysian engineers for advanced manufacturing and global design and development programmes.
“We discussed how to upskill Malaysian talent for advanced manufacturing and global design and development programmes”
Hunting local partners
Segula is courting Hicom Engineering, a Selangor-based automotive manufacturing and engineering firm, as its partner on the ground.
Working the agencies
The company is also in talks with Malaysia Digital Economy Corporation and MIDA, and wants backing from the Malaysian consulate general in Chennai.
Fifty jobs, one customer close

Segula wants 50 full-time roles in Malaysia to begin with, trained in advanced manufacturing before joining global customer programmes. One customer deal is near signing.
“One customer engagement is nearing finalisation, with more details expected by end of the current quarter”
Here's the gist
Segula is betting on Malaysia's factories and engineers, and the first 50 jobs land within three quarters.




