A French engineering group picks Malaysia as its ASEAN base

Segula's India arm wants Malaysia as its South-east Asia hub, starting with 50 hires and a partner hunt in Selangor.

Sep 13, 2026

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A French engineering group picks Malaysia as its ASEAN base

Segula's India arm wants Malaysia as its South-east Asia hub, starting with 50 hires and a partner hunt in Selangor.

In brief

Segula's India arm wants Malaysia as its South-east Asia hub, starting with 50 hires and a partner hunt in Selangor. Segula is betting on Malaysia's factories and engineers, and the first 50 jobs land within three quarters. Originally reported by Malay Mail.

Malaysia gets picked

Segula Technologies India plans to make Malaysia its regional hub for South-east Asia, a decision it firmed up after meeting Prime Minister Anwar Ibrahim in New Delhi.

Three quarters to launch

CEO and managing director for India and South-east Asia, Arun Rajendran, said operations should start within the next three quarters.

Why Malaysia won

Rajendran pointed to three things already in place: a strong manufacturing base, existing infrastructure, and a skilled talent pool.

Upskilling is the pitch

The talks with Anwar centred on training Malaysian engineers for advanced manufacturing and global design and development programmes.

“We discussed how to upskill Malaysian talent for advanced manufacturing and global design and development programmes”

Hunting local partners

Segula is courting Hicom Engineering, a Selangor-based automotive manufacturing and engineering firm, as its partner on the ground.

Working the agencies

The company is also in talks with Malaysia Digital Economy Corporation and MIDA, and wants backing from the Malaysian consulate general in Chennai.

Fifty jobs, one customer close

Prime Minister Datuk Seri Anwar Ibrahim urged countries to tackle unfair trading practices and expand technical cooperation in areas such as semiconductors and

Segula wants 50 full-time roles in Malaysia to begin with, trained in advanced manufacturing before joining global customer programmes. One customer deal is near signing.

“One customer engagement is nearing finalisation, with more details expected by end of the current quarter”

Here's the gist

Segula is betting on Malaysia's factories and engineers, and the first 50 jobs land within three quarters.

Read the original on Malay Mail

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