From Malay Mail · Malay Mail · · 1m 10s
Home Skincare Boom Still Values Professional Facials, EMAX CEO Says
EMAX CEO Wilson Lee says Malaysia's home skincare boom hasn't killed professional facials, as Beaute Library launches its first cold wave treatment.
In brief
EMAX CEO Wilson Lee says Malaysia's home skincare boom hasn't killed professional facials, as Beaute Library launches its first cold wave treatment. EMAX CEO Wilson Lee states that despite home skincare growth, Malaysians still value professional facials for expertise and self-care, as Beaute Library introduces…
Home Skincare Growth
Despite home skincare products and devices multiplying, Malaysians still value professional facials for expertise and time out.
“People may have access to good products and tools at home, but a professional facial gives them the opportunity to step away from their daily routine and have their skin cared for by someone with the right knowledge and experience”
Beaute Library Launch
Beaute Library introduces ION+GLOW Bio-Renewal, Malaysia's first facial treatment powered by PlasmaFX Cold Wave Technology.
“The company says it is malaysia’s first facial treatment powered by plasmafx cold wave technology”
PlasmaFX Cold Wave
PlasmaFX Cold Wave delivers 60 times greater absorption of active ingredients and 40 per cent reduction in acne-causing bacteria with no downtime.
“The company claims the technology delivers 60 times greater absorption of active ingredients and a 40 per cent reduction in acne-causing bacteria, with no downtime”
Facial as Self-Care
Professional facials are increasingly seen as self-care, offering time away from daily routines and mental refreshment.
“Absolutely. A facial can address the skin, but the experience can also give someone an opportunity to step away from a busy day and focus on themselves”
Beauty Without the Chase
Beaute Library's campaign 'Beauty, Without the Chase' focuses on personalisation and care over quick fixes.
“As an industry, we have often focused on what people need to fix or improve. With 'Beauty, Without the Chase,' we want to shift that conversation towards understanding, personalisation and care”
EMAX Corporate
EMAX Corporate, founded in 2011, spans beauty, wellness, aesthetics, lifestyle, education and community.
“Founded in 2011, emax corporate has grown into a malaysian group spanning beauty, wellness, aesthetics, lifestyle, education and community”
Treatment Availability
ION+GLOW Bio-Renewal is available exclusively at Beaute Library outlets.
“The ion glow bio renewal treatment is available exclusively at beaute library outlets”
What matters most
EMAX CEO Wilson Lee states that despite home skincare growth, Malaysians still value professional facials for expertise and self-care, as Beaute Library introduces Malaysia's first PlasmaFX Cold Wave treatment.
