From Malay Mail · Ian Jeremiah Patrick · · 1m 10s
Indonesian Grooming Brand Kahf Faces Backlash in Malaysia
Indonesian grooming brand Kahf sparks boycott calls in Malaysia after deleted football meme.
In brief
Indonesian grooming brand Kahf sparks boycott calls in Malaysia after deleted football meme. Indonesian men's grooming brand Kahf faced backlash in Malaysia after a deleted football meme was perceived as disrespectful, prompting boycott calls under #BoikotKahf. Originally reported by Malay Mail.
Football Meme Sparks Backlash
Indonesian men's grooming brand Kahf posted a football-themed meme on Threads after Indonesia won the Fifa Asean Cup.
“HATI-HATI BEDA LEVEL”
Meme Content Criticized in Malaysia
Malaysian social media users criticized Kahf's post for being disrespectful to neighboring countries, especially Malaysia.
Boycott Calls Emerge
Users began sharing videos of discarding Kahf products and using the hashtag #BoikotKahf to call for boycotts.
Kahf Deletes Post and Apologizes
Kahf deleted the post and issued an apology on Threads, acknowledging the content was inappropriate and did not reflect respect.
Celebrities Weigh In
Malaysian celebrity Alif Satar distanced himself from the post, while Indonesian actor Boy Hamzah made controversial remarks about Malaysia's existence.
Brand Accountability Debate
The controversy sparked discussions about brand accountability, cultural sensitivity, and the risks of using sporting rivalries for online engagement.
What Happens Next
Kahf faces uncertainty in regaining Malaysian consumer trust after its apology and actions.
The essence
Indonesian men's grooming brand Kahf faced backlash in Malaysia after a deleted football meme was perceived as disrespectful, prompting boycott calls under #BoikotKahf.
