From Malay Mail · · 1m 20s
Travel Ads Feel Too Similar, Half Can't Remember Last One
60% of travelers say tourism ads look similar, 50% can't recall last ad.
In brief
60% of travelers say tourism ads look similar, 50% can't recall last ad. A report shows 60% of international travelers find travel ads repetitive, with 50% unable to remember the last ad they saw. Originally reported by Malay Mail.
Report Finds Repetitive Travel Ads
Six in 10 international travellers say travel advertisements look similar and half cannot remember the last one they saw.
Tourise and LIONS Advisory Report
A report by global tourism platform TOURISE and LIONS Advisory reveals 60% of international travellers find travel ads similar and 50% cannot recall the last one.
AI Use in Travel Planning
55% of travellers already use AI to plan holidays, 62% expect to use it more next year.
Travel Demand Rises
39% of travellers expect to travel more next year than in 2025, rising to 51% of Gen Z and 47% of millennials.
Difficulty Distinguishing Brands
43% find it difficult to tell travel brands apart.
Global Advertising Spending
Global travel and transport advertising spending rebounded to US$32.4 billion in 2025 but remains below pre-pandemic levels.
Recommendations for Tourism Brands
Report recommends smarter investment in social media, creator, video and entertainment channels rather than more spending.
The main idea
A report shows 60% of international travelers find travel ads repetitive, with 50% unable to remember the last ad they saw.
