From Mashable · Anna Iovine · · 50s
Adult creators push voters to check registration ahead of midterms
Atlanta performers launch $100k campaign to help voters update registration after state purge
In brief
Atlanta performers launch $100k campaign to help voters update registration after state purge Hot2Vote campaign reaches 400k-450k Atlantans with voter registration checks Originally reported by Mashable.
Hot2Vote campaign starts
Atlanta-based performer Hazel Grace leads Hot2Vote, a $100,000 ad campaign by over 100 adult creators urging Georgia voters to check registration after a state voter purge.
“Over the next few weeks, my team and I will be out hitting the clubs around Atlanta and connecting with our community to make sure everyone checks their voter registration status”
Voter registration purge
Georgia removed over 470,000 names from voter rolls last year, prompting the campaign to target affected voters.
Campaign tactics
Hot2Vote uses SFW videos, pinup posters in Atlanta nightclubs, and digital ads geofenced to clubs.
Real-time registration
Performers distribute QR codes linking to Hot2Vote's website for instant voter status checks in Atlanta.
Targeted reach
Campaign estimates reaching 400,000-450,000 mostly male Atlantans through clubs and digital ads.
Here's the gist
Hot2Vote campaign reaches 400k-450k Atlantans with voter registration checks
