From Mashable · Christina Buff · · 1m 30s
iPhone 18 Pro preorders open Sept. 12
The new Pro and Pro Max cost $100 more than last year, and carriers are already fighting to eat that cost for you.
In brief
The new Pro and Pro Max cost $100 more than last year, and carriers are already fighting to eat that cost for you. Every headline deal needs something from you: a trade-in, a switch, or a specific plan. Work out which one you can live with before Sept. 12. Originally reported by Mashable.
New iPhones are here
Apple's Sept. 9 event brought a fresh lineup, and the carriers wasted no time. T-Mobile, AT&T, Visible and Total Wireless are all bidding for new customers.
Mark two dates
Preorders for the iPhone 18 Pro and Pro Max open Sept. 12, and the phones ship Friday, Sept. 18. The foldable iPhone Duo has to wait until October.
“the 18 Pro and Pro Max hit shelves on Friday, Sept. 18”
Four colors, higher price
Deep black, silver, burgundy and glacier blue. The 18 Pro starts at $1,199 and the Pro Max at $1,299 for 256GB, with storage running up to 2TB.
A $100 jump
Both models cost $100 more than last year's versions. That is the number the carrier offers are really designed to cover.
“That's a $100 price increase over last year, and new phones are getting very expensive.”
Free, with conditions
T-Mobile will hand you an iPhone 18 Pro for nothing if you trade in or switch. AT&T does the same on a qualifying trade-in. Apple itself offers up to $885 in trade-in credit.
The small carriers undercut
Visible gives $480 in monthly service credits, and Total Wireless takes $600 off the Pro or Pro Max. Both want you on a specific plan in return.
“Smaller carriers like Visible and Total Wireless are also offering up to half off the new iPhone”
At a glance
Every headline deal needs something from you: a trade-in, a switch, or a specific plan. Work out which one you can live with before Sept. 12.
