From Mashable · Anna Iovine · · 40s
Meta removes pregnancy ad after founder's complaint
Meta removed pregnancy ads after founder scrubbed the word from product names.
In brief
Meta removed pregnancy ads after founder scrubbed the word from product names. Meta removed pregnancy-related ads after BellaMoon founder removed 'pregnancy' from product names and URLs. Originally reported by Mashable.
BellaMoon founder
BellaMoon founder Irene Breen said Meta removed her company's ads after she scrubbed 'pregnancy' from product names and URLs.
“The CEO and founder of a pregnancy pillow company told the BBC that Meta removed an ad for the word "pregnancy"”
Meta's response
Meta told the BBC that ads for wellness, sexual health, and reproductive products can run but with restrictions to avoid negative user experiences.
“Meta told the BBC that while ads for wellness sexual health and reproductive products can run on its sites there are restrictions to avoid users across countries and cultures having a negative experience”
Resolution
After 10 months of talks with Meta, BellaMoon's ad restrictions were lifted following the name change.
“After 10 months of talks with Meta it lifted the restrictions”
What it means
Meta removed pregnancy-related ads after BellaMoon founder removed 'pregnancy' from product names and URLs.
