Owala meets Pokémon nostalgia

Owala's limited-edition Pokémon collection launches at Target with five designs celebrating the franchise's 30th anniversary. Each bottle costs $29.99.

Five designs to choose from

The lineup includes Charizard Brings the Heat, Pikachu I Choose You, Eevee Evolutions, Gengar In the Shadows, and Kanto Region First Partners. Each features unique artwork and color schemes.

Design details for each bottle

Charizard features deep blue with flame graphics. Pikachu is bright yellow with electric blue. Eevee has cream with pastel accents. Gengar is dark purple and turquoise. Kanto First Partners shows a dark green starry background.

They'll sell out fast

Owala drops at Target typically disappear within minutes. Adding Pokémon designs practically guarantees these will hit reseller markets quickly.

“Owala drops at Target notoriously disappear in minutes, and adding Pokémon designs practically guarantees these will hit the secondary reseller market fast.”

Perfect impulse buy price point

At $29.99 each, the bottles hit the impulse-buy sweet spot for kids, gym-goers, students, and collectors building their 30th anniversary merchandise collection.

Where to buy and restock tips

Bottles are available at Target now. If your local store is sold out, monitor online listings for restocks as this collaboration is expected to be highly sought after.