From Mashable · Olivia Tauber · · 1m 50s
Robert Downey Jr. joins Snap's Specs AR glasses business
Robert Downey Jr. becomes Snap's honorary chief customer experience officer for Specs AR glasses.
In brief
Robert Downey Jr. becomes Snap's honorary chief customer experience officer for Specs AR glasses. Robert Downey Jr. joined Snap's Specs AR glasses business as honorary chief customer experience officer to create original content and AR experiences. Originally reported by Mashable.
Robert Downey Jr. joins Snap
Robert Downey Jr. became Snap's honorary chief customer experience officer for Specs AR glasses business.
Announced Oct 20
The partnership launched on Oct 20 with original content, custom AR experiences, hardware collaborations, and in-person experiences.
Downey's role
Downey said the glasses deliver on the promise of AR technology associated with a certain techno optimist superhero he portrayed.
First project
Downey's first project was an original content series that debuted during Game 1 of the World Series.
World Series launch
The 30-second clip was broadcast during the Knicks vs 76ers game on Oct 20.
Downey's test
Downey tested every wearable tech in the last 20 years and was sold on SPECS within 40 seconds.
Downey's LinkedIn
Downey updated his LinkedIn with 'Day 1. New Gig' and a video of him entering SPECS headquarters in Santa Monica.
Snap's Specs
Snap introduced Specs AR glasses in June 2026 with a $2,195 preorder price and $200 refundable deposit.
Specs function
Specs function as a standalone computer with see-through displays, hand tracking, and voice controls.
Downey's AI interest
Downey has invested in AI companies like Forethought and Aura, and supported AI tools for customer service and scam protection.
Snap's challenges
Snap recorded $39.9 million in inventory-related charges in 2017 after launching Spectacles in 2016.
Snap's future
Snap expects mass-market adoption of Specs by the end of the decade after initial developer focus.
The essence
Robert Downey Jr. joined Snap's Specs AR glasses business as honorary chief customer experience officer to create original content and AR experiences.
