Walmart's Fall Deals takes on Amazon Prime Day

Walmart launches a week-long sale starting Oct. 5 to compete with Amazon's October Prime Day event.

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Sep 16, 2026

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Walmart's Fall Deals takes on Amazon Prime Day

Walmart launches a week-long sale starting Oct. 5 to compete with Amazon's October Prime Day event.

In brief

Walmart launches a week-long sale starting Oct. 5 to compete with Amazon's October Prime Day event. Walmart's Fall Deals runs Oct. 5-11 with discounts up to 50% and doesn't require a membership, unlike Amazon Prime Day. Originally reported by Mashable.

Walmart counters Amazon again

Walmart storefront

Walmart's Fall Deals event launches Oct. 5, one day before Amazon's Prime Big Deal Days on Oct. 6-7. It's a predictable pattern whenever Amazon announces a major sale.

“Like clockwork, any time Amazon announces a Prime Day event, Walmart conveniently launches a counter sale.”

No membership required

Unlike Amazon Prime Day, Walmart's Fall Deals doesn't require a paid membership to shop. Walmart+ members get early access, but the sale is open to everyone.

“you don't need to be a Walmart+ member to shop”

Bigger savings window

Walmart's Fall Deals runs for a full week from Oct. 5-11, while Amazon's Prime Big Deal Days only lasts 48 hours. That gives shoppers more time to find deals.

Discounts up to 50 percent

Discounts up to 50 percent

Walmart's Fall Deals offers savings up to 50% across home, tech, toys, and more categories. Specific deals will be revealed as the event approaches.

Walmart+ gets early access

Walmart+ members will get first dibs on Fall Deals, though the exact early access time hasn't been announced yet. A membership costs $98 per year or $1 for a 30-day trial.

What to remember

Walmart's Fall Deals runs Oct. 5-11 with discounts up to 50% and doesn't require a membership, unlike Amazon Prime Day.

Read the original on Mashable

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