Maxim
114 stories
Jefferson's Bourbon New Look
Jefferson's Bourbon launches age-stated whiskey and updated packaging.
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Cameron Winter at Carnegie Hall Trailer
Paul Thomas Anderson directs Geese frontman Cameron Winter's solo concert film for November tour.
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Rockstar Drops GTA VI Launch Trailer
Rockstar releases GTA VI launch trailer ahead of November 19 debut.
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Swizz Beatz Launches CB2 Furniture Collection
Swizz Beatz trades music beats for luxury furniture with new CB2 collection.
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Castlevania Belmonts Curse Modernizes Gaming Legend
Castlevania: Belmont's Curse brings classic 2D action to modern consoles without losing its gothic soul.
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Baywatch Reboot Trailer Drops
Fox's Baywatch reboot trailer features Brooks Nader, Livvy Dunne, and Megan Thee Stallion.
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Tag Heuer Launches F1 Solargraph Oracle Red Bull Racing Edition
TAG Heuer releases solar-powered watch celebrating 10 years with Red Bull Racing.
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Bella Hadid's Birthday Red Bikini
Bella Hadid wears red bikini with 'BELLA' and '30' to celebrate 30th birthday.
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Coldplay One Lens: 25 Years of Photographs
Victoria Smith shares 25 years of Coldplay photography in new book.
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Perfect Old Fashioned Recipe
Top bartender shares bourbon recipe for classic cocktail.
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The Prisoner Wine Co. Uncorks 4th Annual 'Corrections' Napa Red Blend
The Prisoner Wine Co. releases a $100 Napa red blend with prison artist collaboration.
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Michael B. Jordan & Austin Butler in Miami Vice '85
Michael B. Jordan and Austin Butler prepare for Miami Vice '85 film reboot.
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Todd Snyder & Lagavulin Time & Craft Collection
Todd Snyder and Lagavulin launch limited-edition menswear inspired by Scottish craft and whisky heritage.
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Rosewood San Miguel De Allende Wins Michelin Keys
Rosewood San Miguel de Allende earns two Michelin Keys after launching Pirules Garden Kitchen.
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Morgan Wallen, Lana Del Rey, Bad Bunny Host GTA VI Radio Stations
Morgan Wallen, Lana Del Rey, and Bad Bunny will host six in-game radio stations in Grand Theft Auto VI.
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Last Drop's Historic 22-Year-Old Barbados Rum
The Last Drop releases its 43rd bottle: a 22-year-old Foursquare rum at $1,700.
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Louisa Jacobson Graces GRAZIA USA Cover
Louisa Jacobson, star of The Gilded Age, models sultry cover for GRAZIA USA's Fall/Winter 2026 issue.
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H. Moser Unveils Retrograde Trio
H. Moser & Cie. launches three retrograde seconds watches for collectors.
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World's 50 Best Bars 2026 Rankings
Hong Kong's Bar Leone claims top spot in 2026 World's 50 Best Bars list.
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Maxim Models Competition Spotlight
Five women showcase confidence and ambition in Maxim Models competition.
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Project Dragon Porsche 911 Could Sell for $8M
A 1998 RUF Project Dragon Porsche 911 may fetch $8 million at auction.
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Private Jet Access for All
evoJets tech makes private aviation affordable with instant booking and human care.
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Russell’s Reserve Unveils Bold Rye Bourbon
Russell’s Reserve releases Camp Nelson D bourbon with rye spice from high-altitude aging.
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Kylie Jenner Stars In Hulu Murder Mystery
Kylie Jenner to star as murdered bride in Kim Kardashian's Hulu series.
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Matthew McConaughey & Woody Harrelson Toast Apple's 'Brothers' Series
Matthew McConaughey and Woody Harrelson create a boozy cocktail for Apple's 'Brothers' series launch.
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J. Crew and Barbour Launch Limited-Edition Jacket Collection
J. Crew and Barbour collaborate on a $480 limited-edition jacket collection blending American and British heritage.
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Rihanna Models Savage X Fenty's New 'Secrets' Lingerie
Rihanna showcases Savage X Fenty's 'Secrets' lingerie collection with satin and lace.
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Florence Pugh Stars at Jaguar Type 01 NYC Debut
Florence Pugh and Jaguar unveil 1,015-hp electric GT at New York event.
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Omega Bond Villain Watches
Omega releases Bond-inspired watches with Spectre themes.
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Gears of War E-Day Returns
Xbox's blockbuster era returns with Gears of War: E-Day.
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Heidi & Leni Klum Reunite for Intimissimi Campaign
Heidi and Leni Klum model Intimissimi's Ultralight with Cashmere line alongside Kendall Jenner.
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Fossil Unveils Shelby Super Snake Chronograph
Fossil launches $495 Shelby Super Snake Grand Tourer chronograph for collectors.
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Tate McRae Launches Namesake Fragrance
Tate McRae debuts 'Tate 01' fragrance with '90s supermodel-inspired campaign.
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Switzerland’s Alpine Herd Parade
Swiss herders transform mountain villages into colorful festivals during September’s transhumance migration.
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Animals Trailer: Ben Affleck's Political Thriller
Ben Affleck battles political scandal and kidnappers in Netflix thriller Animals.
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The Macallan Launches TIME:SPACE Sherry Cask Whisky
The Macallan releases a $1,400 sherry cask whisky for The Inness Estate debut.
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Holiday Proposal Lab-Grown Diamond Ring Guide
How to pick a lab-grown diamond ring that matches your partner's style for a holiday proposal.
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Florence's New 14-Suite Luxury Hotel
Florence's 14-suite luxury hotel in a 16th-century palazzo opens with Michelin Key and creative cocktails.
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Brabus and Fragment Design Collaborate on Electric Motorcycle
Brabus launches electric motorcycle with Japanese streetwear label Fragment Design.
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Patek Philippe Milan Watch Art Grand Exhibition
Patek Philippe debuts $840K minute repeater watches at Milan exhibition.
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Porsche Design & Hodinkee Launch Military-Inspired Watch
Porsche Design and Hodinkee release limited-edition utility watch reviving 1970s military movement.
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Dom Pérignon's New Champagne Features Damien Hirst Artwork
Damien Hirst creates exclusive art for Dom Pérignon's luxury champagne bottles.
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G-Shock Blue Sapphire Watch Costs More Than New BMW
Casio’s most expensive G-Shock watch exceeds a new BMW’s price tag.
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Maxim Models Competition Spotlight
Five models showcase diverse paths in fashion and life.
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Brabus 900 Rocket Edition Cabrio Unveiled
Brabus launches high-performance convertible G-Wagen with 900 horsepower.
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GTA VI Swag Box Costs $400 Without Game
Rockstar's $400 GTA VI swag box sold out before game launch.
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Goodwood Revival: Time Machine for Classic Motorsport
Goodwood Revival offers a 1930s-1960s immersive experience with $10m Ferraris, Spitfires, and period dress.
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Rolex Daytonas Sell for $50m at Charity Auction
Four rare Rolex Daytonas sold for nearly $50 million at charity auction.
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Emily Ratajkowski's Bold VMA Tribute
Emily Ratajkowski wears daring dress at VMAs to honor boyfriend Romain Gavras.
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Call of Duty Modern Warfare 4 Trailer Unveils Dark Campaign
Modern Warfare 4's new campaign trailer reveals a high-stakes political thriller with Mads Mikkelsen as the shadowy antagonist.
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NYC Bars Add Japanese Flavors to Martini & Fries
New York bars blend Japanese ingredients with classic martini and fries combos.
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Keanu Reeves Celebrates Motorcycle Life
Keanu Reeves shares how motorcycling taught him to live intentionally.
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Santorini's Michelin Key Resort with Giant Pool and Beefbar
Santorini's Michelin Key resort boasts Santorini's largest pool and Monaco's Beefbar restaurant.
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Vacheron Constantin's Ultra-Thin Perpetual Watch Launch
Vacheron Constantin releases luxury ultra-thin perpetual watch celebrating 30 years of sport watches.
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Cazcanes Tequila Launches Fruit Brandy Casks
Cazcanes releases experimental tequila aged in fruit brandy casks.
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Tom Holland Stars In Fred Astaire Biopic
Tom Holland joins Sabrina Carpenter and Margaret Qualley in Fred Astaire biopic.
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Bespoke Post Channels James Dean’s Rebel Cool
Bespoke Post releases James Dean-inspired style capsule for autumn.
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Brendan Keegan's Post-Corporate Supercar Venture
Brendan Keegan sells Lamborghinis and Ferraris while staying out of daily operations.
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Porsche Design Launches Luxury Supercar Clubs in Dallas and West Palm Beach
Porsche Design opens ultra-exclusive supercar garages and private clubs in Dallas and West Palm Beach for high-end automotive enthusiasts.
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Mitch Evans Leaves Jaguar for Opel in Formula E
Mitch Evans, Formula E’s winningest driver, switches teams for GEN4’s high-performance electric racecar.
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