From Mlb · · 50s
Yankees' Triple-A Affiliate Rebrands as Highlanders
Scranton/Wilkes-Barre team rebrands as Highlanders to honor Yankees history and local identity.
In brief
Scranton/Wilkes-Barre team rebrands as Highlanders to honor Yankees history and local identity. Scranton/Wilkes-Barre Highlanders rebrand as the fourth identity of their Yankees affiliate, blending regional pride with baseball heritage. Originally reported by Mlb.
New Identity Announcement
The Yankees' Triple-A affiliate rebrands as the Scranton/Wilkes-Barre Highlanders, honoring their historical connection to the Yankees.
“Before they were the yankees, they were the highlanders”
Historical Connection
The team previously used the Highlanders name from 1903 to 1912 before becoming the RailRiders.
New Identity Details
The logo features a bear hiking under a pinstriped sky, reflecting the team's local environment and baseball heritage.
Rebrand Timing
The rebrand follows a successful 2026 season and aims to capitalize on community growth in Northeast Pennsylvania.
First Game Date
The Highlanders will debut on March 26 against the Worcester Red Sox, with home opener on April 6.
At a glance
Scranton/Wilkes-Barre Highlanders rebrand as the fourth identity of their Yankees affiliate, blending regional pride with baseball heritage.
