Experience Economy Rise

The experience economy offers curated in-person experiences that counter digital saturation.

Digital Life Statistics

UK adults spend 4.5 hours daily online in 2025, with 18-24-year-olds using six hours and 20 minutes.

AI Content Surge

75% of new websites contain significant AI-generated content, according to Ahrefs.

Experience Economy Growth

The global experiences market grew three times faster than non-essential goods from 2023 to 2025.

Consumer Shift

88% of British consumers would redirect spending toward experiences, per Mastercard.

Taylor Swift Tour

Taylor Swift's Eras Tour generated over $2 billion in direct box-office sales, more than twice its nearest rival.

“The most financially successful tour of all time, generating over $2 billion in direct box-office sales”

Swiftie Demand

Twenty-two million people joined virtual queues for Swift's Singapore concert, almost four times Singapore's population.

Premier League Attendance

79.4 million UK fans attended professional sports events in 2025, a 1.7 million increase from 2024.

Stadium Utilisation

Premier League stadium utilisation rates rose from 70% in the 1990s to 98.8% in the 2024-2.05 season.

AI Cannot Replicate

AI cannot replicate the experience of standing next to 60,000 people at Anfield.

Live Nation

Live Nation Entertainment operates concert promotion, venues and ticketing services, with monopoly concerns.

Airbnb

Airbnb facilitates global travel experiences through millions of homes across the world.

TKO Group

TKO Group owns UFC and WWE, near-monopolies in mixed martial arts and professional wrestling.