From Motor1 · Brian Potter · · 50s
Aston Martin Star Wars 50th Anniversary Collab
Aston Martin joins Star Wars for 50th-anniversary celebrations starting January 2027.
In brief
Aston Martin joins Star Wars for 50th-anniversary celebrations starting January 2027. Aston Martin partners with Disney Consumer Products and Lucasfilm for Star Wars 50th-anniversary activations in 2027. Originally reported by Motor1.
Aston Martin Partners With Star Wars
Aston Martin joins Disney Consumer Products and Lucasfilm for Star Wars 50th-anniversary celebrations starting in January 2027.
“For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world.”
Collaboration Timeline
The program runs for a full year starting in January 2027, timed to the 50th anniversary of the original 1977 film.
Aston Martin's Role
Aston Martin will share specifics about its own activations in early 2027 once the wider anniversary rollout gets underway.
Current Product Focus
Aston Martin's current product calendar is busy with the Valhalla Spider and 2027 DBX S, leaving no room for a Star Wars-branded vehicle.
The short version
Aston Martin partners with Disney Consumer Products and Lucasfilm for Star Wars 50th-anniversary activations in 2027.
