From Motor1 · Anthony Alaniz · · 1m
Ford Fathom Electric Truck Stays Under $40,000
Ford's new electric truck will cost less than $40,000, even the top trim.
In brief
Ford's new electric truck will cost less than $40,000, even the top trim. Ford's Fathom electric truck will be priced under $40,000 for all trims, targeting affordability in the EV market. Originally reported by Motor1.
Ford Pricing Strategy
Ford is pricing the Fathom at the 'heart of the market,' meaning under $40,000 for the most expensive version.
Affordability Focus
Ford aims to help solve America's affordability crisis with the Fathom electric truck debuting next year.
Price Range Details
Andrew Frick, Ford's head of Ford Blue and Model E, said the Fathom will reach the high $30,000 range with multiple offerings.
Production Challenges
Ford CEO Jim Farley warned launching the Fathom at scale would require 'a heck of an effort' due to new architecture.
Preorder Timeline
Ford will begin accepting preorders early next year, with a vehicle reveal late next year.
Here's the gist
Ford's Fathom electric truck will be priced under $40,000 for all trims, targeting affordability in the EV market.
