From Motor1 · Brian Potter · · 1m
Jeep and Marvel Superheroes Off-Roading
Jeep's Marvel multiverse campaign features superheroes driving Jeeps ahead of December film release.
In brief
Jeep's Marvel multiverse campaign features superheroes driving Jeeps ahead of December film release. Jeep launches a year-long campaign with Marvel heroes driving Jeeps for 'Avengers: Doomsday' release. Originally reported by Motor1.
Jeep and Marvel Collaboration
Jeep launched a year-long campaign with Marvel heroes driving Jeeps for 'Avengers: Doomsday' release.
Campaign Phases
The campaign has three phases: Origin Story, The Original Superheroes, and A Jeep 4x4 for Any Universe.
Phase 1: Origin Story
This phase linked Jeep and Captain America to 1941 origins with a 2026 Jeep Wrangler America250 special edition.
Phase 2: Real Heroes
This phase featured US military veterans as captains driving Jeep models including Wrangler and Grand Cherokee.
Phase 3: Multiverse
The final phase shows superheroes like Captain America, Human Torch, and The Thing driving Jeeps across Marvel universes.
Campaign Details
The campaign runs through December in the US and select global markets ahead of December 18 film release.
The one thing
Jeep launches a year-long campaign with Marvel heroes driving Jeeps for 'Avengers: Doomsday' release.
