From Motor1 · Brian Potter · · 1m
Jeep Becomes Moab's Official Off-Roader
Moab council picks Jeep for two-year off-road sponsorship deal with $250,000 cash and vehicle loans.
In brief
Moab council picks Jeep for two-year off-road sponsorship deal with $250,000 cash and vehicle loans. Moab City Council approved a two-year sponsorship deal with Jeep that includes $250,000 in cash, five loaned vehicles, and trail maintenance commitments. Originally reported by Motor1.
Moab Council Approves Jeep Sponsorship
Moab City Council voted 4-0 to make Jeep the Official 4WD of Moab for a two-year term.
Jeep Pays $250,000 Over Two Years
Jeep commits $250,000 in cash, five loaned vehicles, and trail work for Moab City Council.
Jeep's Media Value Commitment
Jeep pledges $10 million in media value support over two years, five times Moab's tourism ad budget.
Jeep's Trail and Event Obligations
Jeep commits to two trail projects, two community events, and four social media posts annually.
Jeep's Exclusive Rights
Jeep gets exclusivity for city sponsorships and worldwide license to use Moab's name in marketing.
Moab's Next Steps
Moab will host 2027 Easter Jeep Safari and 125th anniversary event with Jeep's support.
What it means
Moab City Council approved a two-year sponsorship deal with Jeep that includes $250,000 in cash, five loaned vehicles, and trail maintenance commitments.
