Bezos' 2016 Conversation

Jeff Bezos told Ferrari Chairman John Elkann in July 2016 he didn't know cars but knew innovation.

“I don't know anything about cars, but I really know a lot about innovation. I think you need to think seriously about building an electric Ferrari.”

Ferrari's EV Plan

Ferrari set out to build a standalone electric model, not just swap engines in existing cars.

Luce Launch Timeline

Ferrari didn't publicly announce EV plans until June 2022, with the Luce launching May 25, 2024.

Luce Design Reaction

The Luce sparked huge debate over its design, with Ferrari saying they had no intention of creating a controversial car.

“We had absolutely no intention of creating a controversial Ferrari. We didn’t expect a reaction like this.”

Luce Sales Confidence

Ferrari claims orders are pouring in and client feedback has been positive despite online backlash.

Luce's Future

Luce deliveries start this quarter, with Ferrari sold out through 2027 and full impact expected by 2028.