From Motor1 · Adrian Padeanu · · 1m 10s
Mazda Knows People Don't Want Electric Miata
Mazda confirms customers want analog Miata next generation, not electric.
In brief
Mazda confirms customers want analog Miata next generation, not electric. Mazda's next MX-5 Miata will stay gas-powered and lightweight after customers reject electric versions. Originally reported by Motor1.
Mazda's Miata appeal
Mazda knows the MX-5 Miata isn't about big engines, quick acceleration, or latest technology but stays small, light, and fun.
Australian customer feedback
Mazda Australia managing director Vinesh Bhindi said customers aren't asking for electric MX-5 but want pure analog version next generation.
Customer preferences
MX-5 owners prefer analog versions over electric options, with fewer customers asking for electric MX-5 at showrooms.
Why fix what isn't broken
Mazda has previously said it will get bigger engine for Miata, but current Skyactiv-Z hybrid may not work for lightweight sports car.
Weight and emissions challenge
Engineers target 2,205 pounds curb weight for next Miata but electrification may be needed for emissions regulations.
Mild-hybrid possibility
Mild-hybrid system could keep manual gearbox and rear-wheel drive while meeting emissions rules without heavy battery.
Next Miata timeline
Next-generation MX-5 likely at least two years away from production after current ND generation faces emissions challenges.
The one thing
Mazda's next MX-5 Miata will stay gas-powered and lightweight after customers reject electric versions.
