From Motor1 · Brian Potter · · 40s
Porsche Sales Drop 16% But 911 Gains 12%
Porsche sales fell 16% globally while 911 deliveries rose 12% in 2026.
In brief
Porsche sales fell 16% globally while 911 deliveries rose 12% in 2026. Porsche's 911 model grew 12% despite overall sales dropping 16% in 2026. Originally reported by Motor1.
Global Sales Decline
Porsche delivered 178,532 cars worldwide in 2026, down 16% from 212,509 in 2025.
911 Model Gains
The 911 rose 12 percent to 42,217 deliveries in 2026 despite overall sales dropping.
Regional Sales Shifts
China dropped 33% to 21,493 units while North America fell 13% to 56,088 cars.
Strategy Shift
Porsche's 'value over volume' strategy focuses on high-margin sports cars and variants.
“Our 'Sportwagenschmiede '35' strategy, which we presented at the Capital Markets Day, clearly defines our ambition for the years ahead.”
What to remember
Porsche's 911 model grew 12% despite overall sales dropping 16% in 2026.
