From Motorsport · Alex Harrington · · 50s
Lando Norris invests in hospitality company
Lando Norris joins £20m funding round for Seat Unique, a UK ticketing platform targeting £500m valuation.
In brief
Lando Norris joins £20m funding round for Seat Unique, a UK ticketing platform targeting £500m valuation. Lando Norris invested in Seat Unique, a UK hospitality company with £500m valuation target, to expand premium event experiences. Originally reported by Motorsport.
Lando Norris investment
Lando Norris, the reigning Formula 1 champion, joined a £20m funding round for Seat Unique, a UK-based ticketing platform.
Seat Unique's business
Seat Unique runs a marketplace for licensed premium seating at high-end events, including UEFA Euro 2028 and a boxing match.
Investment details
The investment came from The Players' Fund, which previously brought Harry Kane and Ben Stokes as stakeholders.
Valuation target
Seat Unique aims for a £500m valuation and £350m annual revenue by the end of a three-year cycle.
At a glance
Lando Norris invested in Seat Unique, a UK hospitality company with £500m valuation target, to expand premium event experiences.
