From Motorsport · Alex Harrington · · 1m 20s
Wellness Partnerships Target F1 Teams
F1 teams partner with health brands to boost driver performance and fan engagement.
In brief
F1 teams partner with health brands to boost driver performance and fan engagement. F1 teams collaborate with wellness brands like WHOOP and Eight Sleep to improve team performance and fan engagement through sleep tech and fitness solutions. Originally reported by Motorsport.
Wellness Partnerships Target F1 Teams
F1 teams partner with health brands to improve driver performance and fan engagement through sleep tech and fitness solutions.
Three Teams Signed Wellness Partners
Ferrari signed WHOOP, Aston Martin added Eight Sleep and Celsius, and McLaren partnered with Liquid I.V. this year.
Wellness Partnerships Worth $2.54 Billion
F1 team sponsorship reached $2.54 billion in 2025, up 22 percent from 2024, with wellness brands gaining traction.
Performance Claims from Teams
Aston Martin's commercial chief said sleep is a critical performance input, while Ferrari's medical team uses WHOOP data to monitor staff health.
Fan Engagement Through Run Clubs
Celsius and Aston Martin launched run clubs in Melbourne, Miami, Montreal and London with sold-out 5km events.
Short-Lived Partnerships
Celsius worked with Ferrari from 2023 to 2025, and Eight Sleep was a Mercedes supplier in 2022 before resurfacing at Aston Martin.
Healthier Teams, Better Support
Dr. Kristen Holmes confirmed team performance, rest and stress levels improved through WHOOP-Ferrari collaboration.
The essence
F1 teams collaborate with wellness brands like WHOOP and Eight Sleep to improve team performance and fan engagement through sleep tech and fitness solutions.
