From Music Ally · Stuart Dredge · · 50s
Fender Website Revamp
Fender launches AI tool and artist content to transform website experience.
In brief
Fender launches AI tool and artist content to transform website experience. Fender's new website features an AI instrument recommender and a New York concert series starting October 14. Originally reported by Music Ally.
Fender's Digital Evolution
Fender has expanded beyond instrument manufacturing into music education and artist development programs over the last decade.
AI Instrument Tool Launch
Fender's 'Ask Fender' AI tool will launch in the US to help musicians find instruments based on playing style and needs.
“designed to help musicians discover the right instrument based on their playing style, experience, and needs”
New York Concert Series
The One. For New York concert series begins next week on october 14 with five shows.
“the one. for new york”
Sound Exploration Feature
Visitors can now hear instruments and amps while browsing products on the new website.
Marketing Vision
Interim chief marketing officer Kelly Magrath says the site moves beyond e-commerce to help users discover gear and connect with the brand.
“moving beyond a traditional ecommerce platform, it's a place where people can discover new gear, find what's right for them and connect with the brand”
What it means
Fender's new website features an AI instrument recommender and a New York concert series starting October 14.
