From Music Ally · Marlen Hüllbrock · · 1m 10s
Instagram Boosts Artist Livestreams
Instagram adds in-app boosting for artist livestreams.
In brief
Instagram adds in-app boosting for artist livestreams. Instagram enables artist teams to boost live streams directly within the app for targeted promotion. Originally reported by Music Ally.
New Boost Option
Instagram has rolled out a new option this week that lets artist teams boost Instagram Live broadcasts directly from the app.
Live Stream Boosting
The live video becomes the ad creative itself, served across Feed, Stories and Reels, and only runs while the artist is on air.
Targeted Boosting
Teams can tap Boost in the Live composer, pick a target audience or go with Instagram’s suggestion, and set start and end times.
Boost Timing
Boosts can go out just before the stream or be scheduled in advance, with Instagram recommending at least two hours’ notice to avoid delivery delays.
Creative Use Cases
Make the creative process the content: kwn wrote and recorded her breakout hit "Worst Behaviour" during an Instagram Live session.
Artist Livestream Strategy
Regular sessions build an audience that knows when to show up, so save your boost budget for key nights like release day.
The bottom line
Instagram enables artist teams to boost live streams directly within the app for targeted promotion.
