From Music Ally · Stuart Dredge · · 1m
Kakao and Atlantic Music Group Boost K-Pop Global Reach
Kakao Entertainment partners with Atlantic Music Group to expand K-pop's global influence.
In brief
Kakao Entertainment partners with Atlantic Music Group to expand K-pop's global influence. Kakao Entertainment and Atlantic Music Group collaborate to develop global strategies for K-pop artists, building on previous partnerships with Sony Music. Originally reported by Music Ally.
K-Pop Global Growth Strategy
K-Pop isn’t struggling to reach global listeners through streaming and tours, but Kakao Entertainment has partnered with Atlantic Music Group to boost international reach.
New Partnership Details
The deal will collaborate on global strategies, music production, distribution, marketing, and promotion to expand K-pop’s global influence.
Kakao’s Previous Partnership
Kakao previously partnered with Sony Music’s Columbia Records in March 2023 to expand its music distribution network and elevate its global market position.
Current Focus on New Artists
The partnership emphasizes developing global strategies for new K-pop artists, with IVE and Monsta X already signed to Kakao’s subsidiaries.
Three-Year Partnership Shift
Three and a half years after partnering with Sony Music, Kakao now collaborates with Atlantic Music Group to continue expanding K-pop’s global influence.
What matters most
Kakao Entertainment and Atlantic Music Group collaborate to develop global strategies for K-pop artists, building on previous partnerships with Sony Music.
