From Music Ally · Marlen Hüllbrock · · 1m 10s
Meta Launches Forum for Facebook Groups
Meta's new app helps users find and join Facebook groups by interest.
In brief
Meta's new app helps users find and join Facebook groups by interest. Meta launched Forum, a dedicated app for Facebook groups that uses topic labels and AI to connect users with communities based on shared interests. Originally reported by Music Ally.
Meta launches Forum
Meta has officially launched Forum, a standalone home for Facebook Groups it has been testing since May.
Discovery focus
Discovery is the big focus with topic labels on posts and an AI-powered 'Ask' feature to find answers within groups.
Topic labels and top voices
Tapping a subject brings up related conversations, and a 'top voices' label highlights each group's most knowledgeable members.
Artist teams benefit
Topic-led discovery suits how artists market themselves through lifestyle interests like run clubs and reading lists.
How artist teams can use Forum
Give superfans a home base with exclusive news and first looks to keep groups active and engaged.
Artist teams benefit from passion
Build around real interests like running or books to attract new audiences through Meta's topic labels.
The short version
Meta launched Forum, a dedicated app for Facebook groups that uses topic labels and AI to connect users with communities based on shared interests.
