From Music Ally · Stuart Dredge · · 1m 10s
SeatGeek launches predictive tool for live bookers
SeatGeek's new TourIQ predicts concert value before sales start.
In brief
SeatGeek's new TourIQ predicts concert value before sales start. SeatGeek's TourIQ tool forecasts ticket value for events before sales, boosting sales by 29% and revenue by 13% at Nissan Stadium. Originally reported by Music Ally.
SeatGeek launches new product
Ticketing-tech firm SeatGeek has launched a new product for promoters and venues rather than music fans.
TourIQ predicts event value
TourIQ tells a promoter or venue what a concert or third party event is worth at any building for any artist on any date before tickets sell.
TourIQ replaces guesswork
The pitch is that it replaces the guesswork with a number before anything goes on sale.
TourIQ integrates with SeatGeekIQ
The tool will sit within SeatGeekIQ, the company’s suite of tools for live-show bookers.
TourIQ used by major promoters
TourIQ is already being used on stadium tours from three of the largest promoters in the country.
TourIQ boosts sales at Nissan Stadium
TourIQ’s predictive scaling sold 29% more tickets and generated 13% higher gross revenue than projected with an average ticket price 13% lower.
The headline
SeatGeek's TourIQ tool forecasts ticket value for events before sales, boosting sales by 29% and revenue by 13% at Nissan Stadium.
