From Music Ally · Stuart Dredge · · 1m
Sony Music Files 260k AI Deepfake Takedowns
Sony Music has filed 260k takedown notices for AI deepfakes of artists.
In brief
Sony Music has filed 260k takedown notices for AI deepfakes of artists. Sony Music has filed over 260,000 takedown notices for AI-generated deepfakes of artists to combat the growing threat of non-consensual deepfakes. Originally reported by Music Ally.
Sony Music's Deepfake Takedown Count
Sony Music reported over 75,000 AI-generated deepfakes of artists in March 2025.
260k Takedown Notices Filed
Sony Music has filed more than 260,000 takedown notices for AI deepfakes, nearly double the previous total in six months.
Motivation for Takedowns
Sony Music wants more support from policymakers to address the growing problem of AI-generated deepfakes.
Deepfake Threats to Artists
Artists face scams using AI to impersonate them, including Martina McBride and Taylor Swift.
AI Deepfake Scams
TikTok saw phishing scams using Taylor Swift and Rihanna as bait for AI-generated deepfakes.
Legislative Efforts
The US is working on the 'No Fakes Act' to tackle non-consensual deepfakes after it ran out of time in 2024.
The big picture
Sony Music has filed over 260,000 takedown notices for AI-generated deepfakes of artists to combat the growing threat of non-consensual deepfakes.
