From Music Ally · Stuart Dredge · · 1m
Spotify Adds K-Pop Podcast
Spotify launches new K-Pop podcast for global fans.
In brief
Spotify launches new K-Pop podcast for global fans. Spotify adds K-Pop podcast 'Flip the Language' to its growing collection of K-Pop content for international audiences. Originally reported by Music Ally.
Spotify's K-Pop Podcast Strategy
Spotify introduces 'Flip the Language' podcast exploring Korean slang, memes, and phrases that don't translate word for word for English and Japanese-speaking fans.
Third K-Pop Podcast Launch
Spotify's third K-Pop video podcast this week focuses on language for global audiences, following last month's 'Journey with Johnny' and August's 'JYP Podcast' partnership.
K-Pop Podcast Focus
The 'Flip the Language' podcast targets English and Japanese-speaking fans with Korean language content, while previous shows explored culture and creative processes.
Spotify's K-Pop Ecosystem
Spotify partners with JYP Entertainment for 'JYP Podcast' featuring Stray Kids' production unit 3racha, cementing its role in K-Pop.
Spotify's Physical Presence
Spotify has launched physical pop-ups with K-Pop artists including Stray Kids, Aespa, and Enhypen, plus a Seoul installation that returned for four days last month.
The one thing
Spotify adds K-Pop podcast 'Flip the Language' to its growing collection of K-Pop content for international audiences.
