From Music Ally · Stuart Dredge · · 1m
Umg Targets Southeast Asia as Virality Epicentre
Universal Music Group identifies southeast asia as a key hub for global viral trends.
In brief
Universal Music Group identifies southeast asia as a key hub for global viral trends. Universal Music Group says southeast asia has 1.2bn platform monthly active users and is one of the key epicentres for global virality. Originally reported by Music Ally.
Umg Prioritizes Southeast Asia
Universal Music Group has made southeast asia a strategic priority for some time now.
Adam Granite on Regional Trends
Adam Granite, Umg's amea ceo, highlighted k pop, j pop and c pop growth in southeast asia.
Young Demographic Drives Growth
Southeast asia's young, mobile-first users leapfrogged home broadband penetration.
1.2bn Platform Users in Region
Five southeast asian markets account for 1.2bn platform monthly active users.
Indonesia Leads Tiktok MAUs
Indonesia has the most tiktok monthly active users in the world.
Southeast Asia as Virality Epicentre
Southeast asia is one of the key epicentres for global virality with global superstars leaning in.
What matters most
Universal Music Group says southeast asia has 1.2bn platform monthly active users and is one of the key epicentres for global virality.
