From Music Ally · Stuart Dredge · · 50s
Yoto's 2025 Revenues Up 43%
Children's speaker firm Yoto reports 43% revenue growth in 2025.
In brief
Children's speaker firm Yoto reports 43% revenue growth in 2025. Yoto's children's speaker company saw 43% revenue growth in 2025, with £135.9m in turnover and 64.5% of sales coming from North America. Originally reported by Music Ally.
Yoto's 2025 Financial Results
Yoto reported £135.9m in 2025 revenue, up from £94.8m in 2024.
Revenue Breakdown
92.5% of Yoto's revenue came from physical products and content cards, totaling £125.7m.
Subscription Growth
Yoto's subscription revenue grew 42% to £7m, with three tiered pricing options for parents.
Global Sales Shift
64.5% of Yoto's revenue came from North America, down from 77.8% in 2024, showing global diversification.
Historical Context
Yoto's revenue growth slowed from 86% in 2024 to 43% in 2025, adding £41.1m in absolute terms.
The essence
Yoto's children's speaker company saw 43% revenue growth in 2025, with £135.9m in turnover and 64.5% of sales coming from North America.
