From Music Business Worldwide · · 1m 30s
AEG Presents Acquires Auguri Productions
AEG Presents buys French artist development firm Auguri to boost European growth.
In brief
AEG Presents buys French artist development firm Auguri to boost European growth. AEG Presents acquired Auguri Productions, a Paris-based artist development company co-founded by Charles Bensmaine, to strengthen its presence in the French music market. Originally reported by Music Business Worldwide.
AEG Presents acquires Auguri
AEG Presents has acquired Auguri Productions, the Paris-based artist development and concert production company co-founded by Charles Bensmaine.
Deal marks growth step in France
The deal, announced today (October 15), marks 'the next step' in AEG Presents' growth plans in France, according to the company.
Financial terms undisclosed
Financial terms of the Auguri acquisition were not disclosed.
Auguri's history
Bensmaine is President of Auguri, which was established in 1995 under the name Olympic Tour.
Fimalac stake in 2011
French holding company Fimalac took a 40% stake in Auguri in 2011.
Rivaj Group connection
Auguri later operated within Fimalac Entertainment, the live entertainment arm that investment firm Trévise Participations acquired from Fimalac in September 2025 and renamed Rivaj Group.
Artists worked with
Artists named in the announcement include Stromae, Angèle, Louane, Julien Doré, David Guetta, Dominique A, Philippe Katerine, -M-, Gazo, Sofiane Pamart, Tiakola, Gaël Faye, Vanessa Paradis, Thomas Dutronc, Yodelice, and Jain.
New development opportunities
The deal will open up new development opportunities for Auguri's artists, 'helping connect local talent with global audiences.'
Adam Wilkes statement
Adam Wilkes, AEG Presents Europe and Asia-Pacific, said France has an extraordinary depth of artistry and a generation of artists with real international potential.
The takeaway
AEG Presents acquired Auguri Productions, a Paris-based artist development company co-founded by Charles Bensmaine, to strengthen its presence in the French music market.
