From Music Business Worldwide · · 1m 10s
Believe expands Romain Vivien’s role as Global Head of Music
Believe appoints Romain Vivien as Global Head of Music with three Regional Presidents reporting directly to him.
In brief
Believe appoints Romain Vivien as Global Head of Music with three Regional Presidents reporting directly to him. Believe has expanded Romain Vivien’s role as Global Head of Music, with three Regional Presidents now reporting to him to accelerate 2030 ambitions. Originally reported by Music Business Worldwide.
Believe expands Romain Vivien’s role
Believe has expanded Romain Vivien’s role as Global Head of Music with three Regional Presidents now reporting to him.
Vivien leads three regions
Vivien will now directly lead EMEA, the Americas, and APAC regions and drive strategic partnerships.
Vivien oversees global recorded music
He will continue to oversee Believe’s global recorded music activities, including artist services and label solutions.
New regional leaders appointed
Adriana Sein leads Americas, Viktoria Siniavskaia leads EMEA, and Sylvain Delange leads APAC.
Vivien’s vision for 2030
Believe says the change creates a simpler leadership model to accelerate its 2030 ambition through integrated regional execution.
Leadership structure reinforces global goals
The new structure unites regional teams under Vivien to strengthen local artist connections and global execution.
The big picture
Believe has expanded Romain Vivien’s role as Global Head of Music, with three Regional Presidents now reporting to him to accelerate 2030 ambitions.


