From Music Business Worldwide · · 1m 10s
Enhanced Games Acquires DEAG Stake
Enhanced Group buys 77% of DEAG for $115M in all-stock deal.
In brief
Enhanced Group buys 77% of DEAG for $115M in all-stock deal. Enhanced Group acquires 77% of European promoter DEAG in $115M all-stock deal to gain live event control. Originally reported by Music Business Worldwide.
Deal Announcement
Enhanced Group agreed to acquire 77% of Berlin-headquartered live entertainment company DEAG in all-stock deal.
Deal Value
The deal values 100% of DEAG’s equity at approximately $115 million.
DEAG's Business
DEAG stages over 6,000 live events yearly and sells tickets through myticket.de and gigantic.com.
DEAG's Portfolio
DEAG runs festivals including Airbeat One, NATURE ONE, ROCKHARZ, Juicy Beats, Sion sous les Étoiles, and Barcelona Rock Fest.
Enhanced Background
Enhanced Group is NYSE-listed sports, entertainment, and performance products company that began trading in May.
Deal Terms
Enhanced will issue 11 million new Class A shares at $8 each, valuing 100% of DEAG at $115 million.
Enhanced's Rationale
Enhanced claims the deal positions it for 'the flip side of AI' by owning content, stage, and ticketing for live events.
Deal Impact
Enhanced expects combined group to generate $670 million in 2027 revenue, with $603.9 million from DEAG.
The short version
Enhanced Group acquires 77% of European promoter DEAG in $115M all-stock deal to gain live event control.
