From Music Business Worldwide · · 1m 20s
GoDigital Music expands in Asia
GoDigital Music appoints Sebastian Mair as APAC President and partners with Pony Canyon for YouTube monetization.
In brief
GoDigital Music appoints Sebastian Mair as APAC President and partners with Pony Canyon for YouTube monetization. GoDigital Music expands into Asia-Pacific by appointing Sebastian Mair as APAC President and partnering with Japanese entertainment company Pony Canyon for YouTube monetization and rights management…
GoDigital Music appoints Sebastian Mair
GoDigital Music has appointed Sebastian Mair as President of APAC.
AdShare partners with Pony Canyon
AdShare, a GoDigital Music company, has signed an agreement with Japanese entertainment company Pony Canyon.
AdShare provides YouTube monetization
Under the deal, AdShare will provide YouTube monetization and intellectual property rights management services across Pony Canyon’s catalog.
GoDigital Music expansion plan
GoDigital Music says the two announcements are the first moves in a broader expansion plan across the Asia-Pacific region.
Mair’s role in APAC
In the role, Mair will lead strategy and commercial activity across the region, including the development of growth plans that span multiple countries.
Mair’s market expertise
Mair will also develop artist initiatives for individual markets and help the company work within the regulatory, copyright, and intellectual property frameworks of each APAC market.
GoDigital Music’s expansion
GoDigital Music has raised USD $230 million in new financing for its newly formed GoDigital Music division in December 2025.
The short version
GoDigital Music expands into Asia-Pacific by appointing Sebastian Mair as APAC President and partnering with Japanese entertainment company Pony Canyon for YouTube monetization and rights management.
