From Music Business Worldwide · · 1m 20s
Gunna Launches SB THE LABEL With Warner Music
Atlanta rapper Gunna starts his own record label with Warner Music Group’s Atlantic Music Group.
In brief
Atlanta rapper Gunna starts his own record label with Warner Music Group’s Atlantic Music Group. Gunna launched SB THE LABEL in partnership with Warner Music Group’s Atlantic Music Group, becoming CEO with first artists Casper Bluff, Nechie, and Dracc. Originally reported by Music Business Worldwide.
Gunna Launches SB THE LABEL
Atlanta rapper Gunna has launched his own record label, SB THE LABEL, in partnership with Warner Music Group’s Atlantic Music Group.
Gunna Serves as CEO
Gunna will serve as the label’s CEO with first signings including Atlanta artists Casper Bluff, Nechie, and Dracc.
Launch Announced October 9
The launch was announced on October 9, 2026, with Gunna releasing a single, pop it, the same day.
Single Features Coco Gauff
Gunna’s single pop it stars tennis player Coco Gauff in its music video directed by Spike Jordan.
Gunna’s Vision for Label
Gunna said SB THE LABEL represents the beginning of a new chapter for him, starting with his brothers Casper Bluff, Nechie, and Dracc.
AMG Partnerships Highlight
Rayna Bass and Selim Bouab, Co-Presidents of AMG’s 300 Entertainment, praised Gunna’s growth as an artist and entrepreneur.
Gunna’s Album Success
Gunna’s 2025 album The Last Wun debuted at No. 3 on Billboard 200 with 80,000 album-equivalent units.
What to remember
Gunna launched SB THE LABEL in partnership with Warner Music Group’s Atlantic Music Group, becoming CEO with first artists Casper Bluff, Nechie, and Dracc.
